Richard Dawkins coined the term “meme” to mean an idea that is spread by writing, speech, gestures, rituals, or other imitable phenomena. The most common example of this is a joke like the LOLcatz speaking in baby language, but with the advent of YouTube and photoshopping, the practice has continued to expand into ever more bizarre territory. You can find a great collection of the biggest ones on the web here. The formula and means of broadcasting memes has continued to develop to the point that now there are even blogs devoted to single memes. What’s interesting about them is how they have begun to incorporate game elements as a way to keep people engaged. The most obvious example would be the Rick Roll, where you trick someone into clicking on a link that promises something too good to be true. It’s a game in the most basic sense and probably more fun for the person posting than the one being tricked, but other memes have adopted game elements with great results. Michael Buble Being Stalked by a Velociraptor borrows a cue from the hidden object game by taking a photo of Michael Buble and hiding a velociraptor somewhere in it.
In an e-mail interview with creator Mike Lacher, who posts his work at Wonder Tonic, Lacher explains how he got the idea, “For some reason Michael Buble struck me as a funny thing, I think because he’s a fairly major celebrity, but he exists entirely outside the usual sphere of frequently-lampooned or satirized pop stars. When I started doing a few searches, I noticed his publicity photographs were pretty hilarious. All his photos show him lonely and brooding. He’s all alone in cars, phone booths, dressing rooms, and diners. Since the photos are engineered to project this loneliness, I thought it would be funny to have someone/something else there. I guess a velociraptor struck me as the thing least likely to be found in an empty diner at dawn with a Canadian crooner.” The combination of a raptor and the curious celebrity status of Buble are what drives the appeal of the blog because there is a weird amount of abstraction to the exchange. Lacher notes, “There’s definitely some draw from the meme-ness of veclociraptors (Raptor Jesus and XKCD and such) and public bemusement/irritation toward Buble, but I think the chief enjoyment people get is from the randomness. Many of the initial reactions people had when the site was getting tweeted a whole bunch was “this is the next Selleck Waterfall Sandwich” and “another hilarious random tumblr.”