I’ve always hated the online pass. I’ve always thought that it was inherently anti-consumer, a greedy nickel and diming of gamers, justified by the self-righteous call to “help the developer.” I’ve always hated it, except when I liked it.
I’ve always liked EA’s “Project Ten Dollar.” I’ve always thought that it was clever to reward people that bought a game new with a coupon with some free downloadable content. It’s positive reinforcement, a “you’ll catch more flies with honey” type of marketing. I’ve always liked it, except when I hated it.