"There is no culture, there is no game, without the labor of the players."
One of the most interesting shifts in MMO design compared to single player gaming is moving from an emotion centered design to something oriented around social spaces. Rather than focusing on making a game fair and fun for one person, you have to orient it around thousands. T.L. Taylor’s book Play Between Worlds is a careful study on the effects of design in Everquest over an extended period of time. Detailing her observations as a Gnome Necromancer, the book relies on academic research and interviews to paint a broad picture of how the design of the game interacts with the culture.
Taylor starts by pointing out that academics initially treated the relationship of real life and virtual worlds as a hard divide. There was your digital life, and then there was your real one. The approach emphasized the novelty of becoming an entirely new person independent of your old self. That proves to mostly not be true in the sense that the two spill into one another. Taylor writes, “What seems more to be the case is that people have a much messier relationship with their off- and online personas and social context . . . we have phenomena that are unique to both spheres and also occupy spaces of overlap” (18-19). Everquest and most other MMOs are a merger between the social aspects of forum culture and video game elements. Over time people get to know other players and develop relationships that go beyond mere in game rewards. She comments, “People create identities for themselves, have a variety of social networks, take on roles and obligations, build histories and communities. People live and through that living, play” (28).