Did you see the recent Harrison Ford advertisement? (And if you haven’t, you can check it out below.). Apparently Indiana Jones loves Uncharted 3. Dr. Henry Jones is retired of course (and who wouldn’t after that whole crystal skull fiasco?), but surely his opinion is still valid. After all, Jones is a cultural icon, a swashbuckling hero that we all admire, a perfect representative of what the medium stands for. Yet finding our games media spokesperson is not so easy. Just last week, my PopMatters compatriot Scott Juster wrote about a subway commercial that offers a different perspective on video games. G. Christopher Williams also wrote about a television commercial for the PS3 with its own reflection on games and gamers. This selection of divergent and even contradictory advertisements reflects the inconsistent place that games still hold within popular culture.
Although Sony’s latest pitch for Uncharted 3 was targeted towards Japanese consumers, the Western press picked it up and gamers responded positively to video of Harrison Ford playing Naughty Dog’s forthcoming title. Even though we all know that Ford is a paid actor, his reactions to the game appear both genuine and charming. Considering his age, it feels a bit like watching your grandpa play a video game and finding that he actually likes it. His face contorts during action scenes, and he seems genuinely strained when fighting off enemies. Ford even recognizes the artificial situation and still appears to thoroughly enjoy the experience of playing Uncharted 3. “If there wasn’t a bunch of people around it would be even more exciting,” he says.