Tiny Tower, the latest iOS game from the brother duo that is NimbleBit, has earned its place amongst the pantheon of popular iPhone/iPad games with over thirty million downloads. I too have joined the throng of tower managers. For the past week, I have obsessively monitored my building progress, stretching my skyscraper upwards whenever time permitted. My investment is reflected in the ever-growing height of my citadel. Yet at nearly thirty floors, I want nothing more than to destroy my tower and the game’s dubious ethics along with it.
With its adorable, mouth-breathing, pixelated denizens, Tiny Tower could charm anyone into submission. Called “bitizens,” the residents and visitors to one’s personal tower each have their own unique names and attire. They also have their own dream jobs. For example, working at the photo studio in my building completely satisfies the life aspirations of my resident Ashley Meyer. A huge green smiley face accompanies her information, satisfying the benevolent landlord in me.