For me, the fall season is television season. Due to football season and the return of the scant few broadcast television shows I still watch, most of my live television time is concentrated over the span of a few months. When it comes time to bust out the antenna (you guessed it: I’m one of those cut-the-cable, streaming-site techno hippies), it’s not just a return to shows and sports. It’s a return to advertising. I only half-jokingly tell people that this is the time of year when I get back in touch with the consumer landscape. Which deodorant has the quirkiest commercial? What does my choice in a luxury sedan say about me? Do I need to hit my doctor up for any new drugs? And of course: what are the video games I need to buy?
I expected this year to be a heavy year for video game advertisement. Fall is blockbuster season in general and this is a new console launch year, so the game companies have plenty to advertise. While I have seen quite a few video game commercials, they haven’t been what I expected.