This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want.
—Don Draper, Mad Men
At last year’s E3, there was a pervasive feeling of a show on the edge of some massive change. We all knew that the following year, 2013, would be the year of the “next-gen” console. The 2012 event was just the vestigial tail of the last console cycle leaving the building. The vague future, at that moment, let us choose to see huge and almost limitless potential.
After this week’s Microsoft press conference, we now know what that future entails. Hell, we all knew it on the show floor in 2012, just no one said it out loud. These consoles will feature shinier graphics, more RAM, and a few new features that tie us closer to our machines. I cannot imagine the expectations of anyone genuinely surprised by the recent console announcements. Were we really waiting with bated breath for a new console to satisfy our unmet gaming and entertainment needs?