This post contains spoilers for The Vanishing of Ethan Carter.
There’s a saying when it comes to writing fiction. Never reference a better work in your own writing. You’ll only make the audience wish they were reading that instead. The saying is only half true. In reality, the effect of making a reference to other pieces of fiction is generally an enhancement of the feelings an audience already has towards your work. Making a reference to a better work in one that the audience isn’t liking, will make them wish they were reading that instead. However, making that same reference in a work that the audience is liking, will make them appreciate it as an homage or possibly as a deepening of the thematic message of the original. This goes for movies, poems, songs, and, yes, video games.
Ignoring for the moment that making a direct reference is complicated, it is a substantial risk because it can have the above effect of making the audience wish they were reading/watching/listening/playing the other work right now. The Vanishing of Ethan Carter does refer to the works of H.P. Lovecraft and other genre fiction, but peppered throughout the game world are a number of side stories that have an unfortunate, detrimental effect. Those short side stories make me wish any one of them were the focus of the game instead of the Carter family.