The latter half of SXSW is the most intense as thousands upon thousands of music fans descend upon Austin. The film portion of the festival is the only one that runs all nine days, which means we get to see/tolerate interactive geeks the first five days, followed by the grungy music hipsters the last 4 days. We film goers do stare and judge from the long screening lines.
The awards were announced midweek, and the winners left many scratching their heads. Most had neither seen nor heard much about these films (particularly Natural Selection which swept the awards with seven wins).
Roger Ebert was on the jury for Narrative Features, and Lisa Schwarzbaum was on the jury for documentary features. Both are people who know their stuff. So of course, I had to check these movies out. As it seems, the thousands of other South By film attendees did.