The free, traveling 'Evolution Tour' put together by Mercedes-Benz launched in New York with a performance from Alabama Shakes and some interactive art from Mr. Brainwash.
New York has been host to countless corporate-sponsored shows in just the past few months which in turn means there is an air of exclusivity to the event with the possibility of celebrity-spotting and obtaining giveaways (knowledge of the band isn’t the primary draw). Mercedes-Benz’s ‘Evolution Tour’ was one of the most recent but instead of a one-off, this invite-only series is touring and will head to Atlanta, Chicago, Dallas, Los Angeles, Miami, San Francisco and Washington D.C. following the NYC show. Although the specific acts for each date have not been announced what is known is the headliners would be either Alabama Shakes, Mayer Hawthorne or Young the Giant. Other DJ’s and acts may be involved, with Questlove of the Roots gracing the decks in New York.