Marta Zaraska opens Meathooked by reassuring readers of her scientific detachment: “I may be a vegetarian, but I won’t tell you how much meat you should or shouldn’t eat. I’ll just give you the facts.”
Instead, readers are subject to a vegetarian manifesto masquerading as scientific journalism. The use of descriptors more commonly applied to drug addicts is unsettling and offensive, e.g., meat is described as an addictive substance people are either “off” or “on”. Any meat-eater, be they human, animal, or bacterial, is “meathooked”.