Last week, MediaBistro’s GalleyCat and The Wall Street Journal reported on what may soon be a disturbing new reality for readers everywhere: ads. But advertising directly in books, print or otherwise, offers its own particular set of problems which may keep publishers from calling up their buddies in the biz anytime soon.
Advertisements and sponsored content are nothing new. As Ron Adner and William Vincent point out over at the Wall Street Journal (somewhat ironically, from behind a paid content wall),
Even though periodicals like the New Yorker and the Atlantic [sic] have printed ads alongside serious fiction and nonfiction since their founding, purists will surely decry ads in books. But historically, the lack of advertising in books has had less to do with the sanctity of the product and more to do with the fact that books are a lousy medium for ads. Ads depend on volume and timeliness to work, and books don’t provide an opportunity for either.