When the returns came in for The Fault in Our Stars, two studios must have been beyond happy. 20th Century Fox financed the film version of John Green’s popular YA novel, and were glad to see their old fashioned disease of the week tearjerker bring in over $48 million at the box office opening weekend. By the time the end of Summer rolls around, it will easily have banked more than $271 million worldwide.
This should have been good news for Warner Bros. as well, seeing as how it bet on another YA weeper, If I Stay, to further commercialize, and therefore capitalize on the trend. Prior to the 22 August release date, industry pundits had it easily winning the box office war, what with the nine years in the making Sin City sequel and a faith-based football title, When the Game Stands Tall, it’s only real competition. Surely it could mimic The Fault in Our Stars‘s success while beating back any lingering love for a bunch of mutant ninja turtles and a dancing tree creature and his pals.