By now I’m sure everyone has analyzed and re-analyzed every Super Bowl commercial a few dozen times with friends, family, and that crazy internet blogger who somehow didn’t like the Darth Vader Volkswagon ad. Soon, the ads that aren’t re-aired a hundred thousand times during normal programming will drift out of your memory and into YouTube infamy. Some ads, though, need to be remembered. Some marketers count on it, and may not know if their $3 million clip was worth it til May, June, or July.
Movie previews are those of a different breed. They pop up on Super Bowl Sunday to alert you of their existence and provide enough brief, flashy images to stick in your brain for months and months. Some do it better than others. Some don’t have to try. Some are a giant waste of cash. Most are for people who won’t think too hard about them, but you are clearly not one of those people. Neither am I, so let’s dig in and debate which spots proved worthy of their hefty price tags and which won’t ever see that money again.
1 – This movie will gross less than it cost to air the ad, and it’s because of this horrid spot.
5 – Meh. It won’t help, but it probably didn’t hurt it either.
10 – I didn’t want to see it before, but I darn sure do now! Wow!