It was the original blockbuster. It was helmed by a heretofore unknown moviemaker who had a couple of successful projects under his otherwise novice belt. It was based on incredibly popular material that many in popular culture knew about and followed faithfully, and it introduced a series of innovations to both the marketing and distribution of films, creating the wide release strategy that started the entire opening weekend/multi-screen approach we know today. And it had absolutely nothing to do with a great white shark, the seaside city of Amity, or a director who would go on to be perhaps the most accepted cinematic voice of the last 40 years. No, no matter what you heard, Steven Spielberg and Jaws did not set the benchmark for future popcorn movie fortunes. Indeed, it was a manic maverick filmmaker and the third installment in his ongoing ‘spiritual vengeance’ franchise that first cracked the boffo box office code.