Leave it to George Clooney to try and put some perspective into the usual end of summer season speculation. The Oscar winning actor and producer (whose no slouch when it comes to directing and screenwriting, either), was quoted this past week in an article taking on noted hedge fund billionaire Daniel Loeb, who many consider to be an “activist” when it comes to his investments, particularly in Hollywood (he currently controls around 7% of Sony’s stock). Speaking exclusively to Deadline.com, the celebrated superstar took a break from promoting his upcoming film about an Allied effort to save important works of art and culturally significant and rare artifacts from Hitler’s destructive forces, a clear awards season entry entitled The Monuments Men, to blast what he considers to be a carpetbagger, making claims against an industry without firsthand knowledge of what he’s truly talking about.
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We critics love to complain: about bad movies; about bad theater going experiences; about unnecessarily beloved actors and actresses or titles that get too much attention/credence from less than selective audiences. But nothing gets our aesthetic panties in a wad quicker than when an otherwise strong entry in the medium, something we believe viewers and seasoned moviegoers have been asked for over the years, goes unnoticed or underappreciated. Typically, it’s a smaller, independent film which tries to broaden the language of the artform while remaining recognizable as entertainment or message. In the case of Pacific Rim, however, it’s a huge Summer season tentpole that bests lesser examples of its similarly styles monster movie mayhem.
Dear J.J. (I hope I can be so informal…):
Just wanted to let you know that I have really enjoyed your revamp of the whole Star Trek thing. Yeah, I’m one of the geeks. One of the nerds. One of the Trekkers, or Trekkies, or Trek-heads, whatever they want to call us. I was a bit too young to enjoy the original series the first time around (I was five when it premiered on NBC) but I do remember seeing bumper stickers on cars suggesting that the network “save” the show. By the time the crew of the Enterprise went cartoon, I was 12 and a huge sci-fi fan. I enjoyed these animated adventures, but it made me hungry to go back and see what came before.
In some ways, the studio’s position is understandable. When you have a huge tentpole title like Star Trek, and you’re trying to generate the kind of commercial buzz that will guarantee a Summer 2013 windfall, you’ll do anything, within reason, to protect that. To this end, Paramount has decided on a tactic that has many film critics around the United States fuming. After offering pre-release PR stunts like red carpet celebrations and exclusive phoner Q&As to a select few in the industry, the company has completed its Into Darkness schedule by setting up its only press screenings… the day of opening… hours after the film will be available in the IMAX format for any paying customer to see.
The successes of any Summer season are often easy to explain. While there is always some risk involved, specific genres (action/adventure, crazy comedies) and known names (insert current cause celeb here) bolster any box office forecast. Besides, Tinseltown has the cash generating possibilities of certain cinematic archetypes down to a science. However, the same can also be said for the flops, the films that will fail to meet expectations and, in rare cases, cost studios their credibility and mainstream meaning. Specific cinematic categories (sci-fi, intense dramas) are hard popcorn entertainment sells, and a now hot member of the Hollywood elite can cool as quickly as a snowball on ice. So here are our picks for the possible bombs of Summer 2013. While May through August may prove us wrong, we won’t be surprised if these five films fail outright, or at least in the eyes of the entertainment pundits.
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