In some ways, the studio’s position is understandable. When you have a huge tentpole title like Star Trek, and you’re trying to generate the kind of commercial buzz that will guarantee a Summer 2013 windfall, you’ll do anything, within reason, to protect that. To this end, Paramount has decided on a tactic that has many film critics around the United States fuming. After offering pre-release PR stunts like red carpet celebrations and exclusive phoner Q&As to a select few in the industry, the company has completed its Into Darkness schedule by setting up its only press screenings… the day of opening… hours after the film will be available in the IMAX format for any paying customer to see.
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The successes of any Summer season are often easy to explain. While there is always some risk involved, specific genres (action/adventure, crazy comedies) and known names (insert current cause celeb here) bolster any box office forecast. Besides, Tinseltown has the cash generating possibilities of certain cinematic archetypes down to a science. However, the same can also be said for the flops, the films that will fail to meet expectations and, in rare cases, cost studios their credibility and mainstream meaning. Specific cinematic categories (sci-fi, intense dramas) are hard popcorn entertainment sells, and a now hot member of the Hollywood elite can cool as quickly as a snowball on ice. So here are our picks for the possible bombs of Summer 2013. While May through August may prove us wrong, we won’t be surprised if these five films fail outright, or at least in the eyes of the entertainment pundits.
This is going to be a very personal piece of me. Not because I am a film critic. Not because I thought of myself as being the next “Roger Ebert” (or Gene Siskel) for that matter. Not because, as of late, I have taken to blaming the Pulitzer Prize winning film journalist for everything that’s wrong with modern criticism. No, I will miss Roger Ebert the way I have learned to miss many things in the last 52 years—as parts of my past fading away into the infinite abyss of mortality and the uncertainty of my remaining time on this Earth. In many ways, he is me. In others, we couldn’t be more different.
It must have seemed like the most brainless of no-brainer ideas. Stephenie Meyer, who turned a tale of adolescent angst and supernatural romance into the billion dollar franchise known as Twilight, had just seen her books made into a bevy of critically lambasted, but financially successful, films. Hollywood, ever vigilant to strike the cash cow irons while they are good and enflamed, swept in and took the author’s most recent title, a specious sci-fi work known as The Host, and rushed it into production. Without any established track record except for all the leftover Edward and Bella brouhaha, Tinseltown smelled a bit fat hit.
It starts with a scene of two young college girls, bored out of their minds. Sitting in one of those arena like classrooms, the teacher projecting everything they’ll need to know as part of a high tech Power Point presentation, they contemplate the next few days. “I need penis,” one writes in her spiral notebook. The other, drawing a rather large phallus in hers, mimes fellatio. As their fellow students sit back, dead eyed, these two twitter and tweak like a couple of sex starved meth birds. We soon learn that they are anticipating a road trip to St. Petersburg, Florida, a chance to pal around with two other female chums while drinking and drugging their way to some equally inebriated frat boy’s motel room. After that…well, anything goes.