Is that even true? Every “great”...Wait, let’s backtrack for a moment. Over the last few weeks, Lionsgate has been advertising its Dax Shepard vanity project Hit and Run with the unusual tagline “Every great comedy has an awesome villain.” The campaign, which focuses on the criminal character played by a dreadlocked Bradley Cooper, has the charismatic thug kissing his gal pal, roughing up a man in a tank top, and stumbling upon a group of over the hill swingers. In between the quips and gunfire, we see a bit of Shepard and his co-star/real life lady love Kristin Bell. The plot gets a cursory nod (guy who gave up his criminal co-defendant gets a reprisal visit from same) and we see some chase/action beats.
Yet it’s the broad pronouncement about comedy and villains that plays as the sales pitch. In essence, Hit and Run is arguing that (a) it is a great comedy, because (b) it has an awesome villain. The statement also implies three other ancillary theorems: (1) that a villain is mandatory for a comedy, (2) that a bad villain makes for a bad comedy, and (3) that by logical extension, a bad comedy can’t have an awesome villain and a great comedy cannot have a bad/non-existent villain. On first glance, they’re right. What would Animal House be without Dean Wormer, Greg Marmalard, and Douglas Neidermeyer? M*A*S*H* without Frank Burns and Hot Lips? Blazing Saddles without Mongo and Headley Lamar? Or how about Ken Jeong in the Hangover films?