After a couple of years of coping to economic and creative woes, Hollywood has reinvested in the Super Bowl in a mighty, mighty way. The 2011 installment of the annual football fever dream saw a dramatic increase in both actual ads (14…and perhaps more) and numerous tie-ins (why else would the Fox TV cameras “accidentally” pick out certain celebrities, only to have the announcers name-check their latest upcoming release???). Along with promised promotions that either didn’t pan out (critics got a Drive Angry 3D ad in their inbox, but as far as any could tell, the spot didn’t make the “show”...did it?) or were there, pre-game, without warning (really, Limitless?), we got numerous peaks at the upcoming Summer Movie season. While star studded both in casting and in clout, the jury remains deadlocked on more than a few of these films. Still, Tinseltown tried to give us its best product pitch, and for the most part, they delivered.
So amongst the pretend Vaders and magic Doritos dust, numerous dull car commercials and occasional WTF moments (Joan Rivers for GoDaddy.com…huh?), we got 14 celluloid sneak peeks. While few ventured far from their already established pitch, a couple came with some substantive surprises. So, in no particular order, here are the 2011 offerings, beginning with one of the year’s most hotly anticipated: