Oftentimes artists use a baseline of existing superficiality to make larger points. Lady Gaga’s dance-pop songs, for instance, are effective as music, and also as an interesting critique of the superficiality inherent to the genre. Comedians like Sacha Baron Cohen, Sarah Silverman, and Chris Rock have effectively appropriated racial stereotypes, both expanding upon their stilted thought processes and lampooning them as a means to containment.
The use of profanity in movie dialogue also works with a baseline of superficiality, as cursing is meant in cinema to superficially distinguish along class lines or difference of cultural or moral standards, this somewhat parallel to the use of accents in film, as well as provide a certain transgressive emphasis within those designations of difference. Of course, cursing is used most effectively in playing against such stereotypes, as when a character employs the emphasis of a curse without following through to say the actual word. Words like “frick” and “shoot” allude to curse words through likeness of sound; others like “crap” have the same meaning as the more typical bad words. This second type of fake cursing is a bit like spelling “W-A-L-K” in front of a dog, where one wants the meaning of a word without any of the heightened emotion attached.