The year 1967 makes one think of “hard” culture: hard drugs, hard music. It was the year of The Velvet Underground & Nico, Boogie With Canned Heat, Forever Changes, and Piper at the Gates of Dawn, a year of gritty electric blues and twisted psychedelic pop. Now, hear the sunshine-bubblegum-daisy-puppy pop of “Kites Are Fun”, by the recently rejuvenated family band, the Free Design. Some—persuaded no doubt by the era, the novelty, and the peace and love vibe—would describe the record as psychedelic. But what does that mean?
There’s certainly not much that’s mind-bending about the song’s quiet, precise arrangements, or the hushed falsetto harmonies that croon lines like “I like flying / Flying kites”. The patter of the drums and the gentle thrum of the bass suggest folk or jazz in their least experimental forms. In the song’s refrain, the singers land high on the ‘n’ in “fun” and sustain the note into the next measure; the effect is somewhat comic, since the sung word enacts its connotation of benign and mindless diversion. The orchestral instrumentation, especially the flute, pigeonhole the track into an easy listening vibe rather than expanding its affective vocabulary.