The last time William Beckett graced the stage at Warped Tour, he was fronting emo pop-rock act the Academy Is… in 2008 and was finally on the verge of the big mainstream breakthrough so many fans assumed was inevitable. Instead, the Academy Is… stands as an example for many as to what major label politics can do to a promising indie band, as the group parted ways in 2011 under continued pressure and frustration to deliver radio-worthy material.
In its wake, the band left some of the most classic and revered music the scene has known. Although The Academy Is… was no more, there was never a doubt that Beckett was done creating. Indeed, he emerged last year with three new EPs as part of his new solo endeavor before being signed to Equal Vision Records and recording what will be his first full album as a solo artist. That album, Genuine and Counterfeit, maintains the heart of what fans have grown to love from Beckett, but explores new sonic territory as a brave, forward-thinking pop record.