will.i.am has a rather large problem, and the worst part is that he has yet to realize it: he is not a leading man.
This past week brought the release of “Scream & Shout”, a new single from his perpetually delayed solo album #willpower, featuring none other than Britney Spears. Its club intentions are extremely clear, its video is amazingly expensive, and it proves to have the main characteristic that has marked the noted rapper/producer’s work in the past few years: it’s pretty terrible. Unfortunately, this isn’t a one-off or an exception to the rule by any means. This is a problem that will.i.am has been running into for years, and the fix is so easy that will.i.am doesn’t want to hear it: he’ll have to step out of the spotlight.