England’s VV Brown came out of the South by Southwest Music Festival smokin’ hot. Between her showcase performance at the Latitude 30 Club, several party appearances that included Perez Hilton’s One Night in Austin and Spinner.com’s Pop-Up at the Gas Pipe, and her gig on KGSR radio’s breakfast program, the word was out. Brown was last year’s SXSW most likely to succeed, following in the tradition of females songstresses of the past such as Amy Winehouse, Norah Jones, and Nellie McKay.
Whether Brown will flame out like Winehouse, soar to superstardom like Jones, or remain a beloved cult artist like McKay remains to be seen. One thing for certain is Brown’s driving ambition. Brown sat down with PopMatters at SXSW and discussed her plans to conquer the world.
How different is it playing festivals with artists different than you are versus your own tours?
I love it when I am with artists different than me. I stumbled upon a new band yesterday that I fell in love with called the Octopus Project. And I think it’s just so fun to mingle with other musicians. They challenge you and inspire you as an artist, and it’s a great feeling. It’s really boring when you hang around people that are similar to you or doing the same things as you because you don’t grow. And as an artist, I really want to grow so festivals like this are a platform for discovery for me as an artist.