The challenge: coming up with a list of 10—not 25, not 100 (really NPR, 100?), but 10—must-see music events at South by Southwest in Austin, Texas this year. For the music lover, the annual South by Southwest Music and Media Conference (taking place March 13th to 18th) presents an Olympic task that involves winnowing over 1000 performing artists down to a manageable shortlist, and then shoehorning one’s must-see happenings into a roughly four-day period. Do the math: for even the most disciplined music fan, we’re talking a maximum of six evening slots, and maybe a potential half-dozen day party slots (assuming one attends to essentials such as eating, schmoozing, and checking mail). Throw in a few random touches like running into Lou Barlow playing the convention center food court, and we’re looking at perhaps 50, tops.
Thankfully, SXSW has gone one better, expanding to a fifth night (corresponding with a Pitchfork showcase held on the eve of the festival last year). Having scanned the most recently-available list of announced showcase slots, we present for your consideration, a list of “oh see this” artists. I had a friend last year who kept things simple—he simply went traveled to wherever his favorite UK band was playing, and ended up going to a lot of parties and gaining broader exposure through a wide range of support acts. Our list strives to provide some degree of balance in the musical diet. So who’s on yours? We’d love to hear from you in the comments section.