When “Loser” broke in 1994, alt-rock was still sorting through the deluge of acts major labels pounced on in the post-Nirvana landscape. If anyone predicted they could tell which acts were going on to lasting careers (e.g. Radiohead, Sheryl Crow) and which acts were destined for footnote ‘90s relic status (e.g. Soup Dragons, Candlebox), they were lying.
That’s what made Beck‘s biography so intriguing. On first listen, “Loser” was as much a novelty song as Deadeye Dick’s “New Age Girl”. But repeated listens of his breakthrough album Mellow Gold showed an artist who sounded like he took all of the signature sounds of Los Angeles (punk, Latino-infused rock, hip-hop, and folk) and put them in a slow cooker and turned it on “low” for about 12 hours.