Music videos do not play the vital role of exposure in the metal world that they do in the pop world, simply because metal music videos are often more performance-driven than story-driven. With a few rare exceptions (see “Light the Torch” and “Deliverance is Mine” by Soilwork, a two-part video story that will likely become a trilogy), almost all metal music videos show the artists performing their instruments in some fashion. In fact, that is all that is seen in a fair number of metal music videos. The reasoning behind it is simple: metal fans are usually more appreciative of the actual composition that goes into their songs because it is done on actual instruments, and thus seeing the human element of the music being played is visually gripping.
However, when metal music videos incorporate a storyline, usually it has something interesting, or at the very least attention-grabbingly awful, to offer (see “The Beast and the Harlot” by Avenged Sevenfold for an example of the latter). Storylines will sometimes relate to the actual concept of a song or album, and at other times just look and feel appropriate for the song’s overall tone. The best videos are the ones that accomplish both of these, and when they also incorporate a seemingly cliché but actually seldom-used plot device, you get nearly-guaranteed video success. I am talking, of course, about putting metal in space. And there’s no better band to do that than the group that first brought metaphysics into metal, Swedish sextet Scar Symmetry.