For western pop, January is usually a slow month. Most big acts wait for later in the year to drop big singles or albums, but in K-pop, January is the time to set the stage for the rest of the year. In 2013, Girls’ Generation kicked things off with its incredible “I Got a Boy” video on January 1st. So far this year, we’ve seen major comebacks from Rain, TVXQ, B1A4, Dal*Shabet, AOA, Girl’s Day, and more, as well as premiers by Rainbow Blaxx, Kiss&Cry, and others. After Psy’s “Gangnam Style”, 2013 was K-pop’s year to be recognized internationally, and it certainly succeeded. But that means that 2014 will be even more important: can K-pop continue to hold the West’s attention? Can it continue to get support, new fans, and media coverage? Or will it go out with the other fads? If the songs released in January are anything to go by, K-pop is here to stay, and 2014 is off to a great start.