Remember this video?
Yeah, that one. The one with the woman licking the tree in a highly sexual fashion while the weird synth music plays behind her. At first, iamamiwhoami was a strange anomaly that no one could figure out. Was it Trent Reznor’s new side-project? (He denied it after being hounded with questions throughout early 2010.) Was it Lady Gaga’s way to just unleash her wildest, weirdest fantasies on celluloid? (Nope.) Instead, after much speculation and debate, clever Internet searchers discovered that it was actually . . .
. . . this woman.
Amazingly, underappreciated Swedish singer-songwriter Jonna Lee, who came off as a somewhat brighter Sheryl Crow (or at least Aimee Mann), had somehow gone underground and turned herself into that inexplicable tree-licker. Yet one weird video wasn’t enough: slowly but surely, insanely high-quality music videos continued to pour out of this strange little YouTube account, and even as the visuals got wilder and wilder, the songs slowly began to turn towards something approaching pop music (the video/song “b” seems to really be the tipping point). iamamiwhoami seemed to be entirely self-financed, and, perhaps most impressively, the music wasn’t even being released commercially. Even iamiamiwhoami’s “live concert” turned out to be a crazy, staged event that took place across a litany of carefully-constructed set pieces. The project didn’t seem to have a way to make money, but that didn’t stop it from capturing the minds and thoughts of curiosity-seekers the world over.