This week sees the British DVD release of Upside Down, a documentary tackling the history of seminal UK indie label Creation Records, which was extant from 1983 until 1999. Primarily dedicated to propagating 1960s-influenced alternative rock of all sorts and permutations, Creation was a collision of rockist traditionalism, hyperbolic bravado, and influential innovation, responsible for bringing the likes of the Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Ride, Oasis, and Super Furry Animals to the world at large.
Of all Creation’s myriad releases, it’s Ride’s 1990 debut Nowhere that I adore the most. Yes, Oasis’ first two albums are more tuneful, and My Bloody Valentine’s Loveless is a visionary work by an uncompromising musical auteur, but it’s Nowhere that touches me like no other record in the Creation back catalog. Long held as the second-best band in the shoegaze genre (after My Bloody Valentine) and the second-best band from Oxford, England (after Radiohead), Ride has never really gotten its proper due. As such, I held hope that the 20th anniversary deluxe reissue of its first album this year (yes, the record actually came out 21 years ago—don’t ask) would go a ways towards drawing attention and accolades to the dreamy melodic charms of the disbanded foursome’s music.