On the TV show Project Runway, hopeful designers are given challenges to make fabulous fashions on a shoestring budget. Their faces invariably crinkle in dismay when they find they’ve only got $150 and 24 hours to make a gown worthy of the red carpet. When the results are evaluated, one of the most coveted comments from the judges is that a piece “looks expensive” even though it was created with very little money. The ultimate compliment is when Heidi Klum says something like, “I could walk right out of here and wear that to a party tonight.”
Being an unsigned band is kind of like being a contestant on Project Runway. You might have more time to produce a CD, but not a whole lot more financial resources. Most of the time, the results are a bit rough-hewn, raggedy around the hem, with an exposed zipper or puckered fabric here and there. But every once in a while, a little nobody band manages to produce a CD so good, so cohesive, and so professional that it could sit right beside the cream of popular music, today, as is. San Diego’s own Transfer has submitted just such an album, Future Selves, and if enough people heard it, I have no doubt it could walk right out of here and go to a party with Kings of Leon, Weezer, Muse, and everyone else on Billboard’s rock charts for November 2009.