These days, it’s hard to find any pop culture artifact that isn’t almost entirely made up of allusions or references to other cultural artifacts. Originally labeled “hipster”, this postmodern pastiche of appropriated style signifiers has moved more and more into the mainstream. Just a few years ago, this smashing together of ‘60s, ‘70s, ‘80s, and ‘90s culture (in fashion and musical aesthetics) was relegated to the indie world, but, as tends to happen with subcultures, it has been co-opted by the mainstream.
Increasingly, this indie subculture has also been appropriating signifiers from other subcultures, namely urban, predominately black, hip-hop, and “ratchet” culture. This has been noted as “hipster racism” and can be seen in fashion, heard in music (the rising popularity and watering down of trap music), and seen acted out in music videos. (A less problematic relationship between indie and hip-hop can be seen in big name music festivals like Jay-Z’s Made in America, Bonnaroo, and Pitchfork Festival.)