PopMatters begins a new series examining at the widespread emergence of music video in the 1980s. From major artists like the Clash, David Bowie, and U2 to less famous brethren such as Haysi Fantayzee and Grandmaster Caz, these are the unsung videos from that decade that might have missed your attention the first time around.
From the moment MTV first went on the air on 1 August 1981 with the Buggles’ “Video Killed the Radio Star”, the 1980s have come to be defined by iconic music videos. Mention music television, and one conjures up a motley cast of characters indelibly stamped in one’s noggin: slackster buskers-in-overalls (“Come on Eileen”), renaissance faire revelers (“Safety Dance”), creepy android stowaway chicks (“I Ran”), or an even creepier boy singing for his supper to a jury in blackface, making jazz hands gestures (“Do You Really Want to Hurt Me”) . The new video medium was an inflection point for modern pop music, launching the careers of the camera-savvy (Duran Duran, Madonna, Billy Idol), providing veteran musicians with an opportunity to shine (Robert Palmer, Dire Straits), and allowing even the most accomplished artists to ascend to new heights (Michael Jackson, Tina Turner).
Thanks to the ubiquity of social media, the music video has vaulted from curiosity to shiny new toy to killer app, an artist-controlled platform for launching talent into mass consciousness, judging by the overnight success of growing numbers of YouTube sensations. In future weeks, we will take a look at the seminal decade when music videos first emerged, the ‘80s, including a look at iconic videos, the most over-the-top and lo-fi productions, and those creations that, with the benefit of 20/20 hindsight, have either stood the test of time, or have aged not so well.
This list will take a look at unsung videos from that decade. The videos spotlighted here find their way on the list either because they might have missed your attention the first time around or they merit further attention. They include lost hits, videos that made a critical contribution but never received their proper due, as well as overlooked deeper cuts from popular artists.