In the first part of a series on trends in the music industry, we will explore how the commercialization of music and the emergence of “must-see” programming has shaken up the industry.
In the first week on sale, ULTRA MUSIC FESTIVAL 2014 is on pace to sell out faster than ever before … We understand that our 3rd tier ticket price ($166 per day over three days) may be out of reach for some of our fans. To ensure the premium quality and evolution of Ultra’s ground breaking stage productions & artist line ups, while continuing to meet the ever increasing financial demands associated with producing this massive festival in the heart of an urban metropolis, this price increase was unfortunately necessary … We refuse to cut corners and provide our fans with anything less than the absolute best experience possible. For our fans that will not be able to experience Ultra Music Festival in person, we invite you to watch the ULTRA LIVE festival global live stream (in HD) for FREE.
—Official statement from the Ultra Music Festival, over nine months in advance of the 2014 Festival
I was offered a lot of money to play there and I turned it down because it doesn’t have any meaning. All of the political sides of it seem to have been whitewashed and airbrushed over….It’s not just Glastonbury. I don’t like the whole corporate festival thing. I’ve done V festival with Pulp and as a solo artist, and I hated every minute of it. It’s just nasty and not what I’m about – I want something a bit more free and organic. I want the audiences to feel included rather than trapped. They’ve paid for the privilege to be trapped in a field and marketed to. What the f*** is that all about?
—Richard Hawley on refusing to play the Glastonbury Festival.