Countless sums of money are spent worldwide every year on advertising, constantly bombarding us everywhere we go. Whether it is on television, radio, in print, or online, every day we see ads that encourage us to buy one product or another. I do have to admit that every so often the pitch works, and I find myself spending money on something that I don’t really need, but that I do really want. I’m not talking about buying any of the products, though—I’m talking about buying the music that I’ve heard used in the commercials. Whether it’s a current hit or an old classic, advertisers have been using pop music in commercials for decades, and have been doing so more and more in recent years.
One such instance that will forever stick in my head was the use of Van Halen’s “Right Now” in the ad campaign for Crystal Pepsi in the early 1990s. In fact, the commercial was even shot in a similar style to the music video, complete with the “Right now…” statements:
I really wasn’t a fan of Crystal Pepsi (or of Sammy Hagar-era Van Halen), but the two will be forever intertwined in my mind. Crystal Pepsi disappeared from the shelves in 1993, and I didn’t even get the For Unlawful Carnal Knowledge album until a few months ago. However, there have been a few instances since then when hearing a song in a commercial has made me say to myself, “I need to find out who that band is and get their album immediately”.