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Blame Hollywood. Blame society-at-large. Blame ticket buyers. Blame men for preferring to see Angelina Jolie shooting people whilst running about half naked, rather than wanting to see what women of this age group experience in real life. Just don’t criticize these women for at least trying to remain hopeful in a bleak state of employment, or for playing the game for what employment they get. They are forced into an unfair, odd cinematic hibernation most times, forced to make the best of a bad situation, really, because the truth is there just aren’t enough multi-dimensional characters for women of this age bracket to revel in. Especially when they start to become known more for their personalities than for their acting abilities.

Just ask fellow Oscar winners and nominees Bette Midler, Jane Fonda, Sally Field, Kathleen Turner, Debra Winger, Sissy Spacek, Cher, Sigourney Weaver, Gena Rowlands, Glenn Close, and probably about 100 other women who have all turned to alternative mediums such as the stage or television to seek success. It’s either that or self-parody, it seems.

The regal Lange had been relegated to supporting roles in flat-out garbage like Masked and Anonymous or Neverwas, rather than inhabiting the damaged sirens and full-throttle dames she once played in indies like Blue Sky, which won her a second Oscar in 1995 (the first was in 1982 for Best Actress in a Supporting Role
in Tootsie). According to the actress, her decision to stay home and be with her family sorely limited the kinds of roles she could accept, thus limiting her employability. Why do we expect women to be the ultimate nurturers and mothers, but then punish them for doing it well by taking away their personal triumphs? If Lange was rewarded for performing the tasks that women are expected to perform (taking care of a family, successfully managing a relationship, taking care of elderly parents), than she should, technically, be enjoying a mid-career renaissance a la Katharine Hepburn. Instead, she is routinely criticized for stepping away from Hollywood, for her looks (she’s not compelled to starve herself for a Hollywood-approved figure), and for not playing by the rules.

Bates has turned into the wise-cracking, sassy character actress who seems to never turn down a supporting role payday, and nor should she, even when it’s something like the dreadfully tedious Failure to Launch—a film that mocks the viewer by flaunting Bates in a limited, clichéd role that isn’t deserving of her power and gravitas. This year she has some seriously delicious fare on her plate: Stephen Frears’ Cheri, opposite Michelle Pfeiffer. Executive Producing is Lange, whose dream project this was, and who was informed when production began that she was too “old” to play the lead.

This December she will be a part of American Beauty director Sam Mendes’ Revolutionary Road, sharing the screen with Titanic co-stars Leonardo DiCaprio and Kate Winslet. Bates has fostered a career against the odds in an age where the public demands young, blond, tiny starlets play every role. Don’t forget, she won the Oscar for Misery while in her early 40s, and has just gotten better and better since, despite not getting the leading lady roles she deserves.

Allen, probably the most commercially successful of the bunch (thanks to the Bourne films), and likely the most recognizable of the three women to modern film-goers, is still not working with the frequency she once did (and if there’s any doubt about how hot her career was, check out the years 1995 through 19 98, where she churned out the back-to-back triumphs Nixon, The Crucible, The Ice Storm, and Pleasantville). Allen has not been Oscar-nominated since 2000 (for her turn as the first female VP in The Contender), despite such career highlights as 2005’s The Upside of Anger, a tour de force which should have, in a fair world, won her an Oscar.

So it is hard to find fault in the choice of these powerful ladies to band together in the refuge of collaboration, something powerful and talented women of this generation rarely have the chance to do anymore because no one actually turns out to buy tickets. There’s safety in numbers, right?  Wrong.

Despite an innovative marketing concept and a fun, user-friendly website that pushed the film directly to women of Lange, Bates, and Allen’s age group who could best empathize with the film’s subject matter (The Red Hat Society was among the film’s sponsors), and despite the sturdy, open presence of all of these actresses in various forms of promotion, from the Today Show to The View, Bonneville still couldn’t manage to find its audience.

Why are our finest actresses forced into such compromising positions? Why are they all not looked at as American acting doyennes, or treated as respectfully as the precious Meryl Streep would be? Why do we only allow one American actress (Streep) to be cast in all of the high-profile roles for women her age and be both critically and financially successful?

These kinds of questions about the treatment of women over 50 in film can be overwhelming, and when a novice like Rowley even attempts to employ an alternative to the usual grind, even when the film isn’t necessarily perfect, they must be commended. Bonneville is not terrible, but it isn’t befitting of the American acting royalty that acquiesced to star in it, either, though the three women do their best with what they are given, smiling gamely through it all, and in the process deconstructing ageism in a subtle, necessary way.

The well-shot film opens in present-day Idaho with Arvilla (Lange) returning from Barbados, where her husband Joe (an anthropologist who was much older than her) has suddenly died. They shared a blissful 20-year marriage, which Arvilla says exposed her to new worlds and ideas. The pair collaborated on work, on love, and on happiness. She is devastated by this loss and Lange wisely underplays all of the bristling emotions that one faces in the aftermath of losing a loved one.

To see Lange, who has been regularly criticized for her looks from the beginning of her career to the present, play such an every day, real woman is almost startling. This is a necessary performance for her as she transitions from the former days of sex bomb roles, mothers, and farm wives into uncharted terrain. Film critic Mimi Swartz cannily remarked that “Middle-Aged Chick Flicks”, in fact, offer middle-aged, baby-boomer women, perhaps for the first time, some realistic images of what ‘coming of middle age’ feels like”. She points to examples from older films featuring sad predators like Sunset Boulevard’s Norma Desmond and The Graduate’s Mrs. Robinson as being more geared towards a fantasy view of women in their middle age, rather than their reality, and states that she believes the newest trends in cinema aim for “realism”.

Luckily, Arvilla’s two trusty pals, Margene and Carol (Bates and Allen) are there to help her keep her keep it “real” and keep her head up every step of the way, even when her wretch of a stepdaughter Francine (a one-note, shrill Christine Baranski) tells the bereft woman that she plans on taking her father’s ashes to California, for a private family burial to which Arvilla is not invited. Arvilla’s choice is to let Francine have her way, or lose the home she built with her husband. Joe, it seems, didn’t have an updated Will that would take care of his widow, and his daughter is left holding the purse strings and the power. The next morning, making good on her threat, Francine sends a realtor out to appraise the house.

With the help of her friends, Arvilla decides to personally chauffeur Joe’s ashes out to his awful daughter’s memorial service in a cherry colored, 1965 Bonneville, hitting all of the pair’s sentimental spots on the way, making for a beautiful series of filmic snapshots in a few choice locations (the website actually offers a triptych of the various stops). Margene and Carol reticently agree to go along for the ride and Bonneville becomes an amalgam of road movie, female buddy picture, comedy and drama. While the actors hit the right notes, the tone of the film overall is very uneven.

The question begs, though, Is watching a subtle character study about three Mormon ladies from Idaho, and their intimate adventures enough to satisfy the kind of cinematic appetite of today’s movie-goers? Or is this small-town bunch too relentlessly unappealing, in cinematic terms, to cull an audience? It’s as though this project was predestined to fail, and that shouldn’t be loaded onto the shoulders of the game actresses who were trying to find something special in this thankless position. They’re not, after all, the Sex and the City juggernaut, or paired with younger, bankable co-stars.

It makes me wonder if the film would have been more successful had it been released in an alternative market like on Lifetime Television or on HBO, where these niche markets are more openly and successfully courted, and there is a budget geared for advertising smaller projects like this. Then, you have to also consider the “TV” stigma and applaud the filmmakers for even attempting to release this theatrically, with all of the odds against them. That is ballsy, and that is why this film isn’t a complete failure.

Bonneville is firmly committed to the “Female Gaze” in an industry where everything is geared towards what men, old and young, want to see; almost defiantly so. So, in that sense, it is successful in not giving a flip about pandering to the traditional ticket-buying audience, which is refreshing. This is a movie that was made for a particular audience of women who are not, in general, catered to.

So why wasn’t it successful? Perhaps members of the audience for whom the film was made felt insulted by its treatment of such national treasures, and is refusing to throw their support behind something that doesn’t fully utilize these amazing women, who really merit more complex, rich characters. I mean, come on! This is Jessica Lange, Kathy Bates, and Joan Allen! They deserve better.

Matt Mazur is a Brooklyn-based film publicist who works on campaigns for documentaries, independent and foreign language films. A die-hard cinephile and lover of pop culture, he spends his free time writing about what he is not working on. Follow him on Twitter @Matt_Mazur

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