Excerpted from the Introduction: The Making of a Hip Hop Globe (footnotes omitted) from Close to the Edge: In Search of the Global Hip Hop Generation by © Sujatha Fernandes, published September 2011. Copyright © 2011 by Sujatha Fernandes. Reprinted with permission of Verso Books. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Introduction: The Making of a Hip Hop Globe
Pedro Alberto Martínez Conde, otherwise known as Perucho Conde, was probably the first rapper to compose a hit song outside the United States. A poet and comedian from the inner-city Caracas barrio of San Agustín, Conde was perplexed by the strange but catchy lyrics of the Sugar Hill Gang’s 1979 hit “Rapper’s Delight.” In 1980 he came up with a Spanish version that went to the top of the charts in Latin America and Spain.
Close to the Edge: In Search of the Global Hip Hop Generation
US: Sep 2011
Far from the outdoor jams and battles of the Bronx scene where hip hop originated, “Rapper’s Delight” was packaged and designed for travel. But that didn’t mean global audiences got it. Conde baptized his imitation “La Cotorra,” the term for a pompous and long-winded speech. Other take-offs surfaced from Jamaica to Brazil; in Germany the song was called “Rapper’s Deutsch.” Cubans called it “Apenejé,” because nobody could make sense of the lyrics. As the first rap song to go global, “Rapper’s Delight” embodied the mix of fascination and incomprehension that would accompany the spread of early rap.
By the early 1980s the global circulation of hip hop through the music industry was being paralleled by the efforts of hip hop ambassadors like Afrika Bambaataa to spread a message of black brotherhood and unity. Back in 1973 Bambaataa had founded the Universal Zulu Nation, a Bronx-based street organization that drew on the mythology of anticolonial South African warriors to redirect the energies of inner-city gang youth. In April 1982 Bambaataa released his single “Planet Rock,” an anthem for this nascent movement, which was producing chapters across the city. With its mix of European technorock, funk, and rapping, “Planet Rock” was a model of fusion that imagined unity across cultures the same way Bambaataa had created unity across gang lines.
As he toured Europe and England in November, Bambaataa hoped to set the groundwork for the global spread of his movement. North African immigrant youth in the banlieues, or suburban peripheries, of Paris were attracted to Bambaataa and his message of black solidarity. Local chapters sprung up in Britain and Japan, where Bambaataa toured in 1985. In Brazil adherents like King Nino Brown preached “knowledge of self ” and experience as the foundations of hip hop. Bambaataa imparted an Afrocentric and socially conscious ethos to his global hip hop followers.
Bambaataa’s mission, to forge a global hip hop community, echoed the aspirations of the Pan-Africanist Marcus Garvey. His mission was taken up by the next three generations. Chuck D of Public Enemy took Garvey’s vision of a black planet around the globe in the late 1980s, visiting local communities while on foreign tours. The Black August Hip Hop Project was formed in the late 1990s to draw connections between radical black activism and hip hop culture. The group organized exchanges between militant rappers in the US, Cuba, and South Africa. And the new millennium was the era of diasporic rappers, who forged a politics of global solidarity from within the heart of empire.
These hip hop ambassadors had their counterparts among intellectuals such as Paul Gilroy, who proposed the concept of the “Black Atlantic” as a space of exchange, belonging, and identity among Afrodiasporic communities that surpassed national boundaries. Music held a privileged place in the Black Atlantic, unseating the primacy of language and writing as expressive forms. But blackness did not always have to be the element connecting marginalized communities. George Lipsitz saw “Planet Rock” as part of an international dialog built on the imagination of the urban poor internationally who were suffering from the effects of global austerity policies imposed by transnational capital. Another set of scholars has more recently used the trope of the Global Hip Hop Nation to express the diffusion of hip hop and its social location as a universal cultural space. All these scholars saw the potential of the market for carrying important political ideas between cultures.
My own quest in this book mirrors the project of these ambassadors and scholars. Could hip hop create a fellowship of marginalized black youth around the globe? Could rappers be the voice not just of a post–civil rights generation in the American ghettos but of a generation of young people in the cités, housing projects, barrios, and peripheries of urban metropolises worldwide that has been excluded from the promises of a new global economy? Was there such a thing as a global hip hop generation, and could it act politically?
As I traveled the globe in search of this elusive community, I saw the ways that hip hop was being integrated into the arsenal, repertoire, and landscape of urban youth. Yet the more I probed, the more I became aware of the disconnect between localized expressions of hip hop. If something held them together, it was being lost in a haze of misunderstandings, cultural assumptions, and mixed signals. My own projected imaginings and desires were not being met with the enthusiasm I expected. The easy alliance of a hip hop globe was in danger of being rejected as a fantasy concocted and imposed by the West and rejected by the rest.
The same year “Planet Rock” was released, the single called “The Message” came out. It was credited to Grandmaster Flash and the Furious Five. Where “Planet Rock” preached universal brotherhood and transcendence, “The Message” was an edgy take on ghetto life. Where Bambaataa envisaged a universal consciousness, “The Message” was concerned with the specifics of everyday survival. Produced by Sugar Hill Records—the same label that released “Rapper’s Delight”—“The Message” was another manufactured product. At the same time, “The Message” came to represent a profound counterforce in global hip hop history. And it offered a lesson that could not be ignored.
Exactly this local specificity emerged as key in the global spread of hip hop. Hip hop was shaping a language that allowed young people to negotiate a political voice for themselves in their societies. As I learned through my travels, the genesis of hip hop in each case was highly dependent on the history, realities, and constrictions hip hoppers faced from within their own context. The Hip Hop Nation as a transnational space of mutual learning and exchange may not have been a concrete reality. But the transient alliances that hip hoppers imagined across boundaries of class, race, and nation gave them the resources and the platform they needed to tell their stories and provided the grounds for their locally based political actions.
Global hip hop was always marked by a tension between the desire for transcendence and the need to speak directly to local realities. As the hip hop journalist Jeff Chang has said, the incongruous visions of “Planet Rock” and “The Message” could be brought together only on the dance floor. The music held spaces of possibility for unity and cross-cultural understanding that made it powerful. Yet the contradictions between the dual visions at the core of the culture would be replayed throughout global hip hop history.
My motivation for writing this book lies in the abyss that I encountered as I came of age in Sydney in the eighties. In the seventies and early eighties I was surrounded by social ferment and political engagement. I now look back on that time as one when people considered radical change a real possibility. I remember my dad and his brothers debating anarchism. During our school vacations my sister and I were sent to stay with my auntie Dina in western Sydney. I witnessed her work in the refuge movement, which protected women from domestic violence. I read about feminism and racism in the books in my auntie Joyce’s house—Germaine Greer’s Female Eunuch and Toni Morrison’s The Bluest Eye. I began a correspondence with my mum’s cousin Nigel, a socialist activist who was working with the Pintubi Aboriginal peoples in the Northern Territory.
I reached adolescence in the mid-1980s. Unemployment was high because of a serious economic recession, public sector cutbacks, and the decline of manufacturing industries, all inspired by Thatcher- and Reagan-style free-market policies. The glass factory and Resch’s Waverly Brewery on South Dowling Street were shut down and the old buildings lay abandoned, their windows cracked and blackened. In the working-class beachside neighborhood where I grew up, youth unemployment fueled problems of heroin addiction, crime, and violence between rival surf gangs. On cold winter mornings the beach was lined with idle youth, smoking weed or surfing. And the people around me gradually withdrew from politics and into their private lives.
Hip hop was one way out of the void I found myself in. In the conscious rhymes of KRS or the funky wisdom of Salt-N-Pepa, I found a path to political awareness. And I met others who had also found a voice through hip hop, as they too compared the political vibrancy of their parents’ generation—from the Aboriginal land rights movement to the Cuban revolution—with the bleak political landscape in which hip hoppers came of age. In the media and in popular culture, our generation was labeled Generation X—the ignored generation, the nihilist generation, the apolitical generation. But these labels didn’t describe the angry and politicized young people I saw embracing hip hop culture. Bakari Kitwana had used the phrase “hip hop generation” to describe African Americans who came of age in the post–civil rights era. Given the conditions of unemployment, incarceration, and poverty afflicting not just African Americans, but young people from the banlieues of Paris to the hillside shanties of Rio, I wondered whether we could talk about such a thing as a global hip hop generation.
I traveled to Havana in the late 1990s, where I witnessed the formation and maturation of Cuban hip hop. Havana was the site of an international hip hop festival. I thought that on this revolutionary island I would find the kinds of transnational solidarities that made the Hip Hop Nation powerful. Not only was this global solidarity a mirage, but Cuba didn’t seem as revolutionary as I had hoped. It would take a crisis from the North for me to appreciate the strategic ways in which Cuban rappers negotiated both their revolution and their place on the hip hop globe.