A.V.G.M.
//Blogs

The Artist's Medium Is the Rules: The Games of Edmund McMillen | 3 Sep 2014 // 2:00 AM

Ironically, the rules of McMillen's games are about creating situations in which players are confronted with their own foolish tendencies to follow the rules without thinking about them.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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