As Luck Would Have It
//Reviews

In 'As Luck Would Have It' an Ad Man Pitches Himself | 21 Jul 2013 // 11:10 PM

A freak accident lays bare the crass commercialism governing modern life and the primitive impulses that motivate it.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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