Tick, Tick, Tick: The Temporal Cost of Free-to-Play Gaming | 18 Feb 2014 // 8:15 PM
Free-to-play game developers are playing a game of their own. The object of that game is to gain ownership of your time.
Paying to Own, Paying to Compete: Monetizing the Social Game | 27 Sep 2011 // 10:00 PM
No one wants to buy the win. They want to own the world. Oh, and preferably a much better world than their neighbor's.