Halo 4
//Blogs

'Halo' Has Always Been Bad at Serialized Stories | 20 Nov 2015 // 3:24 AM

The games may be fun to play, but there's no denying that the series has always been awful at serialized storytelling.

The Transmedia Failings of 'Assassin’s Creed 3' and 'Halo 4' | 21 Feb 2013 // 10:00 PM

Halo 4 and Assassin’s Creed 3 try to bring some of that outside fiction into the games. Neither succeed all the way, but one succeeds more than the other.

//News

‘Halo 4’s’ Master Chief Is Human After All | 8 Nov 2012 // 4:35 AM

Master Chief, who is essentially to the Xbox ecosystem what Mario is to the Nintendo universe, begins the game adrift, lost in space, with nary a response to his ship’s distress signal.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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