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Light It Up

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Saturday, December 31 1994

Light It Up (1999)

In the case of Light It Up, crossing-over occurs on several levels, not the least significant being the use of a famously hard rapper like Ja Rule to pitch a movie that argues against kids being hard. The slip-the-yoke-and-change-the-joke crossing over here comes in the soundtrack's brilliant marketing moves of the soundtrack crossover.


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