Sydney Film Festival 2011: 'POM Wonderful Presents: The Greatest Movie Ever Sold' | 15 Jun 2011 // 1:00 AM
While Spurlock promises real insight into the corporate world, and the audience keeps looking for it, it turns out there is none.
POM Wonderful Presents: The Greatest Movie Ever Sold | 22 Apr 2011 // 2:18 AM
Morgan Spurlock's latest film is all about circling back. Its pitch is its product, its story reinforces its essential structure, its repetition and its illusion. It's relative and absolute, fake but also real enough.
Product Placement Haunts/Helps This 'Greatest Movie' | 27 May 2011 // 1:00 AM
The Greatest Movie Ever Sold has no real subtext. It's more of a mission quest, with Spurlock succeeding in getting his movie made with product placement cash. Period.