Waiting for ‘Superman’
//Reviews

'Waiting for ‘Superman’': Lack of Accountability | 24 Sep 2010 // 1:01 AM

The young students' stories are surely Waiting for ‘Superman’'s most effective strategy, but it's hard not to wonder at how they are being used in such a slick enterprise.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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