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Monday, Aug 24, 2009
by PopMatters Staff
by Cathal Kelly
Toronto Star (16 August 2009)

“The only thing certain (about the future of sport) is change,” said David Carter, a marketing expert and president of California’s Sports Business Institute. “If I’d visited you a hundred years ago, and told you that in 50 years nobody would listen to prize fights on the radio, you might have laughed in my face. We know how that turned out.”


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