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Sunday, Oct 4, 2009
by PopMatters Staff
by Samantha M. Shapiro
The New York Times Magazine (30 September 2009)

“Since the inception of “Sesame Street” in the United States 40 years ago, the nonprofit New York City-based organization that produces the show, which is now called Sesame Workshop, has created 25 international co-productions. Each country’s show has its own identity: a distinctive streetscape, live-action segments featuring local kids and a unique crew of Muppets. Bangladesh’s “Sisimpur” uses some traditional Bangladeshi puppets, and South Africa’s “Takalani Sesame” features Kami, an orphaned H.I.V.-positive Muppet. But in each co-production, at least in its early years, every detail — every character, every scene and every line of script — must be approved by executives in the Sesame Workshop office, near Lincoln Center. This requires a delicate balance: how to promote the “core values” of Sesame Street, like optimism and tolerance, while at the same time portraying a version of local life realistic enough that broadcasters will show it and parents will let their kids watch. The Palestinian territories have been, not surprisingly, a tough place to strike this balance, Sesame executives say, rivaled only by Kosovo.”


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