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Tuesday, Oct 6, 2009
by PopMatters Staff
by Douglas Haddow
The Guardian (2 October 2009)

“Rather than emulating the equally doomed American networks, ITV brass would be better served by taking a look at younger, non-traditional media companies that are actually growing. If they did, it would become apparent that advertising agencies are becoming no longer just customers, but also the competition.


The blueprint for TV 2.0 can be found on websites like Vice and The Fader. Both are magazines turned online media hubs, and unlike old media curmudgeons with their precious ethics, they are eager to knock down the wall separating advertising and editorial.”


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