Saturday, Oct 17, 2009
by PopMatters Staff
by Spencer E. Ante
Business Week (15 October 2009)

“The Web giant’s cache of consumer-generated reviews lures ever-more shoppers, who increasingly research products before buying… Amazon’s review program reflects a new reality for the way consumers shop in the Digital Age: The Internet has become the world’s greatest research tool, and consumers hardly buy anything anymore without first getting the skinny online.”


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Authenticity Issues and the New Intimacies

// Marginal Utility

"The social-media companies have largely succeeded in persuading users of their platforms' neutrality. What we fail to see is that these new identities are no less contingent and dictated to us then the ones circumscribed by tradition; only now the constraints are imposed by for-profit companies in explicit service of gain.

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