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Monday, Nov 9, 2009
by PopMatters Staff
by Maureen Tkacik
The Nation (4 November 2009)

“That success is in the eye of the unsuccessful would seem to be the great unspoken dilemma dogging critics asked to consider the work of the rich and famous author and inspirational speaker Malcolm Gladwell. No matter how well intentioned or intellectually honest their attempts to assess his ideas, the subtext of Gladwell’s perceived success, and its implications for their own aspirations in the competitive thought-generation business, obscures their judgment and sinks their morale…. Gladwell is no fad. He is a brand, a guru, a fixture at New York publishing parties and in the spiels of literary agents hoping to steer writers toward concepts that will strike publishers as “Gladwellian.”“


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