Wednesday, Dec 16, 2009
by PopMatters Staff
by Beth Kowitt
Fortune (15 December 2009)

“But the lagging economy isn’t the only thing energizing PBR. The brand has also cultivated a reputation as a hipster, offbeat beer—or what the president of the National Beer Wholesalers Association, Craig Purser, likes to call “retro chic”—positioning itself as an alternative to big, mainstream brands.”

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//Mixed media

Authenticity Issues and the New Intimacies

// Marginal Utility

"The social-media companies have largely succeeded in persuading users of their platforms' neutrality. What we fail to see is that these new identities are no less contingent and dictated to us then the ones circumscribed by tradition; only now the constraints are imposed by for-profit companies in explicit service of gain.

READ the article