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Wednesday, Dec 16, 2009
by PopMatters Staff
by Beth Kowitt
Fortune (15 December 2009)

“But the lagging economy isn’t the only thing energizing PBR. The brand has also cultivated a reputation as a hipster, offbeat beer—or what the president of the National Beer Wholesalers Association, Craig Purser, likes to call “retro chic”—positioning itself as an alternative to big, mainstream brands.”


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