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Monday, Mar 29, 2010
by PopMatters Staff
by Jonathan Mahler
The New York Times Magazine (22 March 2010)

“As far as professional golf is concerned, Woods cannot come back fast enough. The PGA Tour is at a critical juncture. Next year it will begin negotiating new TV contracts with CBS and NBC. In the meantime, the tour is trying to secure sponsors for 10 events in 2011 while economic conditions are not exactly favorable. Two of the hardest-hit industries, financial services and car manufacturing, are responsible for underwriting a third of the PGA Tour’s sponsored events. More to the point, the entire economic model of a golf tournament is looking a bit suspect. At the moment, the value of a company’s flying clients and employees to a sunny locale to drink Grey Goose cocktails and get tips on their short games from professional golfers is most likely to be lost on many of its shareholders. In other words, drumming up new sponsors and increasing — or just maintaining, really — the worth of its TV deals would have been hard enough for the tour even if the world’s greatest golfer and most recognizable athlete had not become enmeshed in the biggest tabloid story in years.”


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