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Thursday, Apr 1, 2010
by PopMatters Staff
by Dorian Lynskey
The Guardian (29 March 2010)

“Just when you thought it was dead, the audio cassette is catching the imagination of music fans again. So what’s making us pause and rewind?... Just as it is facing extinction, the clunky old cassette has been reborn. Last year, feted indie bands Deerhunter and the Dirty Projectors both took the unusual step of putting out albums on cassette, and Universal made the celebrity poetry album Words for You Britain’s first major-label cassette release in six years. The 6 Music DJ Lauren Laverne celebrates old compilations on her regular Memory Tapes feature. In the US, there are hundreds of underground labels that specialise in the format and package it with a degree of artistry never witnessed in the old Woolworths bargain bin. In the era of iPods and bitrates, the cassette has become the fragile repository of a generation’s affection for the analogue age. You can buy iPod cases, T-shirts, computer hardware and even jewellery that pays tribute to its iconic shape.” (suggested by Dominic Umile)


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